Insights & Strategy
Innovative PR Firms: The New Test Is Citation Share
Innovation in PR is no longer positioning — it's Citation Share. Why becoming the answer inside AI engines is the new test for the innovative PR firm.
Tag
insights — Tagged Articles
Marketing
Food PR: How Bacon Went From Lowly Byproduct to Cultural Icon
The bacon boom is the canonical American food-PR case study — how the National Pork Board turned a discarded cut into a premium menu staple, and what it teaches brands competing to be the answer inside AI engines in 2026.
Crisis Communications
Defense Communications and Crisis Response: How Nations Speak Under Attack
From Paris 2015 to October 7 to Ukraine. The Defense Communications Scorecard — six categories that determine how a national operation performs under sustained information attack.
Insights & Strategy
Best PR Firms in Montreal: Leading Public Relations Agencies (2026)
The leading PR firms in Montreal — NATIONAL Public Relations, Edelman Montreal, FleishmanHillard HighRoad, TACT, Citoyen Optimum, Annexe, Bicom, Veritas. Bilingual Quebec capability. Updated 2026.
Social Media
Kate Winslet Doesn't Need Social Media
Kate Winslet has been a top-tier movie star for thirty years with no meaningful social media presence. The AI engines know her anyway. The reason is structural: she built the three assets the engines reward — encyclopedic authority, press archive, significant body of work. Social media is no longer sufficient on its own.
PR, AI & Communications News
10 Largest PR Firms in the US & Their Website Traffic
The world's largest PR agency has been around for over sixty years, and it continues pushing boundaries of what the PR industry can do.
Entertainment & Media
Big Stars Don't Open Movies Anymore: How Hollywood's Star-Power Era Ended
The premise this article tested in 2015 — that big stars no longer guarantee big box office — became the operating reality of Hollywood. A decade later, franchise IP, streaming, director-as-brand, cultural-moment marketing, and audience-led discovery replaced star power. Tom Cruise is the last reliably bankable solo star.
Public Relations
Burson in the Middle East: Forty Years of Government Accounts, From Bahrain to the Aramco IPO
Burson built the largest Middle East PR practice of any global firm. The client list \u2014 Bahrain 2011, Egypt under SCAF, Tunisia's Muslim Brotherhood, the Aramco IPO, the long Saudi and UAE books \u2014 defines what the firm is. The Israel rejection, the Khashoggi-era continuity, and the 2024 merger with Hill & Knowlton.
Insights & Strategy
The SpaceX Archive: Inside the Largest Pre-IPO Comms Operation in History
EPR's canonical SpaceX Archive — no CCO, no press office, no spokesperson rota, no pre-IPO media tour. The most valuable private company on earth heading toward a $1.25 trillion listing. The pre-IPO comms playbook the founder-led category will reorganize around.
PR, AI & Communications News
Uncle Sam's $4 Billion PR Bill
The U.S. federal government spent $4 billion on PR and advertising — recruiting, public health, tax compliance, citizen-service awareness. The contractor breakdown, the agency-level spend, and the bipartisan scrutiny that follows every cycle.