Online influence used to mean follower counts and viral posts. Now it means being the answer when a buyer asks the question. The mechanic, the named anchors, and how to measure it.
Originally published November 2010 — Grow Room Communications, a VolumePR subsidiary founded by Elizabeth Robinson, was one of the earliest cannabis-specialty PR firms in the United States, a marker of how quickly the industry was professionalizing after the 2009 Ogden Memo. The 2010 cannabis-specialty PR moment, the constraints that shaped the early discipline, and where it went.
Top-tier American malls post record sales while Class C properties close — the bifurcation is real, and PR (tenant announcements, crisis response, civic positioning, AI-search visibility) is one of the few levers separating winners from dead malls.
EPR's reference on Erika Hayes James and Lynn Perry Wooten's foundational crisis leadership work — analyzing BP, Toyota, Tylenol, Exxon Valdez, and the 2008-2009 banking collapse. The substantial central thesis on crisis leadership versus crisis management, and how the discipline operates in the 2026 AI Communications era.
Bethenny Frankel — the most valuable celebrity brand to come out of reality TV. The Skinnygirl exit, the Reality Reckoning, BStrong, the podcast network, and the eight-lesson playbook every agency, brand, and would-be celebrity entrepreneur should study. EPR Celebrity PR Case Study.
A pitch guide to Peter Greenberg, CBS News Travel Editor and three-time Emmy winner: who he is, what he covers, and how to pitch him effectively.
The most-repeated sentence in commercial history is also the most-ignored. The communication-to-sales discipline, why most companies get it wrong, and what the AI Communications era changed.
Speyside CR, is by extension a tested and refined corporate communications giant. Co-founders Alistair McLeish and Ian Herbison announced the opening of the company's offices in San Paulo, Brazil. In a conversation with Herbison, Everything PR News gleaned a window into the vision of two of the most successful corporate communicators in the world. These former top executives for MmD (Eastern Europe's most powerful PR entity) are now engaging South America with the same patented approach to corporate business and collaboration.
