Marketing
Brand Identity: Why Information Dumps Bury Brands and Compression Wins
Today's marketplace is a competitive and crowded place.
Tag
insights — Tagged Articles
Public Affairs & Government
Mercury Public Affairs, Walmart, and the Appearance of Evil
The Mercury Public Affairs ethics situation involving Walmart is one of the most substantive PR ethics events of recent years. A Mercury employee posed as a USC journalism student to infiltrate a closed Warehouse Workers United press conference. The Los Angeles Times broke the story in April. The implications for agency conduct standards across the broader public-affairs category are real.
PR Firms & Communications Agencies
Why Does the Word "PR" Put Out Such a Negative Vibe?
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
Marketing
PR ROI Is Finally Measurable — The Post-AVE Discipline
Advertising Value Equivalents are dead. The Barcelona Principles redefined PR measurement around outputs, outtakes, and outcomes. The 2012 frame on what actually gets measured.
Social Media
What Happened to Atomic PR After the Web 2.0 Decade
Atomic PR was the canonical Web 2.0 tech communications firm. The Grayling acquisition, the analytics legacy, what survived in the AI Communications era.
PR Firms & Communications Agencies
Scott Allison of Allison+Partners: The Golden Age of PR (2011 Interview)
A 2011 interview with Scott Allison, founder and CEO of Allison+Partners, on the golden age of PR, international expansion, and building a firm ranked in O'Dwyer's top tier.
Marketing
How to Newsjack an Eclipse: The Brand Playbook From MoonPie to Krispy Kreme
The definitive PR playbook on branded newsjacking of astronomical events — from the 2011 lunar eclipse through the April 2024 Great American Eclipse. MoonPie's Brutality in the Totality. SunChips' four-minute scarcity play. Krispy Kreme × Oreo. Pizza Hut's Total Eclipse of the Hut. Four operating principles.
Entertainment & Media
Julianne Hough: Dancer, Host, KINRGY Founder
Yesterday the ACM Awards at the MGM Grand Arena in Las Vegas was the scene for a pretty serious glamor faceoff between any number of Country and Music celebs. Julianne Hough though, seems to have eclipsed all other stars where being a bombshell is concerned. Wearing a Randi Rahm backless dress, Isharya jewels, VBH clutch, and Brian Atwood high heels, the 22 year old actress singer stole the show.
Corporate Communications
Bank of America Outage: The Crisis Communications Playbook
A bank outage communications playbook: what to say at minute 15, hour 4 and day 7, built on the January 2011 Bank of America outage and later vendor failures.
Entertainment & Media
How to Influence Online in the Answer-Engine Era
Online influence used to mean follower counts and viral posts. Now it means being the answer when a buyer asks the question. The mechanic, the named anchors, and how to measure it.