$20B annual league revenue. Sunday is the most-watched window in American media. The endorsement market underneath is stratified. The four deals available to most NFL players, the marquee-quarterback exception, the career-length reality, and the AI-era signal reshaping sponsor decisions.
According to the latest IPSOS study - Socialogue – Spain along with Italy and India are the countries with the lowest brand loyalty in the world.
The MarTech and AdTech category has produced more public-markets wealth than any other vertical inside marketing and communications. EPR's reference comparison on the founder-operators who built it — Steinberg, Benioff, Diller, Green, Zuckerberg — and the operating model behind each fortune.
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
James Gandolfini built one of the most durable celebrity brands of the modern era by refusing almost every standard rule of celebrity communications. The case study on Tony Soprano, the actor behind him, and what other public figures can learn from the posture.
BBDO Worldwide is one of the world's largest and most awarded advertising networks. Founded 1928. Part of Omnicom since 1986. Global CEO Nancy Reyes. Global CCO Chris Beresford-Hill. 80+ countries. Cannes Lions Network of the Year seven times. Architect of Snickers "You're Not You When You're Hungry."
Google, ChatGPT, Reddit, TikTok, food press, OpenTable/Resy, Yelp. Seven surfaces where restaurant reviews live in 2026 — and what operators must do across all of them.
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
In 2012, Bobbi Brown and MAC each let Facebook voters choose which discontinued shades returned to sale. In 2020, Rare Beauty put a mental health fund into its launch plan before its first product shipped.
Claudia Dressler, Managing Director of PRCo Germany since 2008, on running luxury hospitality PR across Germany, Austria, and German-speaking Switzerland from Munich.
