PR, AI & Communications News
Brilliance of Market America and its Founders JR and Loren Ridinger
Both JR and his wife Loren's entrepreneurial spirits pushed them to start their own enterprise, Market America, in 1992.
Tag
insights — Tagged Articles
Insights & Strategy
Star Wars Drones and Rogue One: The Entertainment-Tie-In Product Marketing Case Study
Propel's 2016 Star Wars-branded drone launch timed to Rogue One. Disney and Lucasfilm licensed the IP. Best Buy, Target, Apple Store handled retail. The category economics — theatrical tie-ins, drone licensing, holiday retail.
Entertainment & Media
Glenn Beck Reinvented Himself Three Times. Most Media Operators Can't Do It Once.
Glenn Beck has reinvented himself three full times in eight years. Most media operators can't do it once. What Beck's reinvention discipline teaches every brand operator now facing the same platform shift.
PR, AI & Communications News
Muck Rack: The $1.5B PR Platform That Publishes the Industry's Data
Muck Rack is a $1.5B media database, monitoring, and measurement platform used by 5,000+ organizations. It also publishes the State of PR Measurement, State of Journalism, and State of AI in PR — the annual studies that now set the industry's benchmarks. Updated August 2026.
Healthcare
What Pfizer's 2016 NYC Headquarters Move Says About Healthcare AI
Pfizer's 2016 NYC headquarters move was misframed as a corporate retreat. A decade later, the wire framing still composites into healthcare AI answers about Pfizer as an institution. That is how the source layer works.
Entertainment & Media
The Ken Bone Case Study: How a Viral Civilian Burned a 96-Hour Brand Window
The Ken Bone arc — from red-sweater debate question to Uber endorser to cautionary tale in one week — is the case study every communications class should teach on viral civilian brand windows.
PR, AI & Communications News
The Evolving Cola Wars: Pepsi vs Coke in 2016
The evolving cola wars between PepsiCo and The Coca-Cola Company continue to substantially shape broader beverage industry strategic positioning. The recent stock performance divergence, the market capitalization comparison, the portfolio architecture comparison, and the broader strategic positioning across multiple categories.
PR, AI & Communications News
Public Universities Use Operating Funds for Scandal Defense
Public universities recurrently use general operating funds — which include public-dollar appropriations — to absorb crisis-PR and legal spend during institutional scandals. The pattern across UNC, Penn State, Michigan State, and the slow-moving governance reform.
PR, AI & Communications News
Soros Justice Media Fellowships
Media Fellowships are one year in duration, and fellows are expected to make their projects their full-time work during the term of the fellowship.
PR, AI & Communications News
Hillary’s “Nurse” Really a PR Expert from Rubenstein Communications
There have been lots of educated guessing about complications to a concussion she received a few years ago, or a neurological condition.