Corporate Communications
Defense Companies and Corporate Social Media: A Brand Playbook
Defense contractors face scrutiny, protest, and procurement pressure. Strong corporate social media is now a brand defense layer — not a vanity channel.
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insights
PR, AI & Communications News
Getting On the Bloom Box Bandwagon
CBS's 60 Minute broke the story about an alternative energy source, the Bloom Box, which may transform the way we consume electricity. The Bloom Box is a product being made by Bloom Energy out of research done for NASA. When the Mars mission was canned, Bloom Energy was born.
PR, AI & Communications News
Use Your Social Pull to Help A PR Pro Out
Help a PR Pro Out (HAPPO) — the coordinated February 19 push modeled on HARO. Use your network to move a job lead.
PR, AI & Communications News
From Facebook Education to App Brokerages: The Evolution of Social-Media Financial Education
In January 2010, TIAA-CREF and Putnam Investments used Facebook and Twitter to talk to retail consumers about money. The evolution of social-media financial education through robo-advisors, app brokerages, and creator economies.
PR, AI & Communications News
Has the Minority Report Era Finally Arrived?
A decade after Minority Report, how close is the world it drew? Closer than most people think in some categories, nowhere near it in others \u2014 and the communications work sits in the gap between the two.
Insights & Strategy
From Saint Nicholas to Santa Claus: 1,700 Years of Religious-to-Commercial Brand Translation
Santa Claus must have the best PR agent of anyone. Look at it this way, the jolly gentleman has been gracing holiday seasons for over 1600 years. What other celebrity can boast that kind of staying power? Why do you think that the Santa story has endured for so long?
PR, AI & Communications News
Ideal Beauty as a Social Statement: From Facial Symmetry to AI-Generated Standards
A recent study shows that ideal beauty can be a matter of millimeters when it comes to facial symmetry and features.
PR, AI & Communications News
Meta's Privacy Arc: The Most Fully Documented Platform-Privacy Record in Technology
Meta operates the most fully documented platform-privacy arc in the technology industry — the 2011 FTC consent decree, Cambridge Analytica, the $5B FTC fine, Frances Haugen, the €1.2B Irish DPC fine. The complete operating record.
Insights & Strategy
Speyside Corporate Relations: Latin America Emerging-Markets PR Firm — Profile
Speyside CR, is by extension a tested and refined corporate communications giant. Co-founders Alistair McLeish and Ian Herbison announced the opening of the company's offices in San Paulo, Brazil. In a conversation with Herbison, Everything PR News gleaned a window into the vision of two of the most successful corporate communicators in the world. These former top executives for MmD (Eastern Europe's most powerful PR entity) are now engaging South America with the same patented approach to corporate business and collaboration.
Industry Leaders
Journalists as Entrepreneurs: The Indie Magazine, the Blog, and the Email List
Journalism's most interesting careers now run through indie magazines, blogs, and email lists — and treat the journalist as the operator of a small business rather than the employee of a large one.