Marketing
Marketing of Nootropics: Onnit Alpha Brain and More
Nootropics are also referred to as memory enhancers, cognitive enhancers, smart drugs, neuro enhancers, and intelligence enhancers.
Tag
insights — Tagged Articles
PR Firms & Communications Agencies
London PR's Two-Decade Climb Toward Livery Company Status
London's Livery Companies are the oldest continuously operating trade-recognition system in the Western world. Public relations spent two decades trying to get in. The Guild of Public Relations Practitioners — motto, Influence, Integrity, Trust — was promoted to Company without Livery in 2013 and continues the slow institutional climb.
Entertainment & Media
The Erin Andrews Case: How Victim-Side Reputation Won The Story
A sportscaster is filmed nude through an altered hotel peephole. The video goes viral. Eight years later, a Nashville jury awards her $55 million and ESPN's takedown letter becomes a template studied inside every reputation-management practice. The Erin Andrews case, as celebrity and media case study.
Public Affairs & Government
Military Public Affairs PR: How the U.S. Military Runs It
The US Military is testing PR skills as much as it does defense and weapons training.
PR Firms & Communications Agencies
PR Is a Business Strategy, Not a Line Item
PR is undervalued because it doesn't produce a clean line on the P&L the way paid media does. The companies that get this wrong treat PR as discretionary. The ones that get it right treat PR as core business strategy and compound the returns over years.
Public Affairs & Government
Political PR & Public Affairs in 2026: The Complete Guide
Political PR in 2026 spans campaign communications, government affairs and lobbying, crisis response, and citation share inside AI engines. How campaigns, officeholders, governments, and corporate public affairs teams manage public opinion.
Crisis Communications
The Associated Press: Inside the Wire Service That Shapes Global News
As the number of wars and other armed conflicts around the globe increases, the number of journalists in harm's way also increases.
PR Firms & Communications Agencies
PR Firms on Instagram: The 2026 Definitive Feature
This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing.
PR Firms & Communications Agencies
How Cities Hire PR Firms: The Municipal Public Affairs Market in 2026
How U.S. cities and state governments hire PR firms — crisis retainers, police-community communications, infrastructure-project PR, federal-grant positioning, and economic development. Case studies from Flint, Beloit, and the IIJA funding environment.
Industry Leaders
The Largest PR Firms in the World and the US (2026)
Edelman, Weber Shandwick, Burson, FleishmanHillard and Real Chemistry lead globally. ICR, Finn Partners, Ruder Finn, We. Communications, APCO Worldwide and MikeWorldWide lead the US independent tier. The complete 2026 size rankings, with ownership and revenue for each firm.