Shock advertising used to be a trade — outrage now, damage that faded within eighteen months. That trade is gone. Why provocative campaigns now become a permanent line in a brand's public record, the five cases that never left, and what brand safety means today.
Why is breast cancer less important than a celebrity drug overdose? Could it be that we're too sensitive to something that could possibly affect us? Take a look at some of the female celebrities that have fought breast cancer and beat it.
There are those who feel that the Pink for Breast Cancer Awareness Month has gone a little too far and that companies are now just exploiting the cause. The big question is . . . does it matter?