30 years from Amazon founder to Venice wedding. The divorce, the Pecker extortion, the Khashoggi connection, the WaPo endorsement decision, Trump's inauguration, and the $50 million wedding — the full Bezos arc.
Amazon, Shopify, and Etsy each built a distinct PR machine — Bezos Letters and re:Invent, Unite and Tobi Lütke's founder voice, Brooklyn identity and IPO discipline. Three doctrines for the AI Communications era.
Jeff Bezos bought The Washington Post in 2013 for $250 million. Thirteen years later, the case is the canonical reference for what private billionaire ownership can and cannot do for a legacy newspaper — and the structural ceiling every publisher now operates under as AI engines intercept the discovery journey.
The named communications operators behind Musk, Altman, Zuckerberg, Bezos, Cook, Ellison, and Anthropic — and the founders who choose to run comms themselves.
