
Insights & Strategy
Procter & Gamble in GEO: How the World's Biggest CPG House Is Showing Up in the Answer Box
How Procter & Gamble is actually showing up in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews in 2026. Where the heritage brands win, where the DTC challengers eat the answer space, what the architecture is missing.
