25 global luxury fashion brands ranked by composite Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Chanel #1, Louis Vuitton #2, Hermès #3. Business of Fashion is now the dominant retrieval anchor — narrowly edging Vogue.
EPR GEO Scorecard Vol. 3: LVMH 84 (A), Richemont 76 (B), Kering 73 (B). 750 audits. Richemont edges Kering on hard-luxury concentration. The maisons are dominant; the parents are uneven.
How the four French luxury houses — LVMH, Kering, Hermès, and Chanel — run the most sophisticated communications machine in business, and why they dominate AI engine citations for luxury.