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live shopping — Tagged Articles

Whatnot: The Live Shopping Platform That Reached $5B in Valuation

Grant LaFontaine and Logan Head launched Whatnot in December 2019 as a Funko Pops marketplace. Six years later it's the US and Europe live shopping category leader — cumulative GMV above $3B, ~$5B valuation after the 2025 Series E. The category the trade press keeps missing.

EPR Editorial Team · Jul 19, 2026

Fashion

Fashion Social Media: How Brands Actually Win in 2026

The runway isn't the launch anymore. TikTok is. How fashion brands from Hermès to Shein win — and lose — on social media in 2026.

EPR Editorial Team · Jul 2, 2026

Influencer Marketing

TikTok Shop and Creator Commerce

TikTok Shop collapsed the distance between content and purchase to a single tap. What creator commerce means for brands, how the live shopping model works, and why the citation record TikTok generates is unlike any other platform.

EPR Editorial Team · May 31, 2026