Insights & Strategy
Visual Identity and Marketing
For instance, everyone is familiar with the popular white logo on a red background from Coca-Cola.
Tag
logo design
Technology
Yahoo's 2013 Logo Rebrand: The Mayer-Era Identity Reset That Couldn't Save the Brand
The 2013 Marissa Mayer logo rebrand was one of the most-mocked corporate identity refreshes of the 2010s — and is now the textbook case in how a logo refresh cannot fix a brand with structural commercial problems.
Food & Beverage
Starbucks Logo Simplified
Starbucks just simplified its logo, removing the wordmark and centering the siren. The visual change is modest. The strategic statement is large. Why the redesign matters and what brand consultants are going to be referencing for years.
Crisis Communications
Gap's Logo Reversal — A Crisis Comms Playbook
Gap's logo reversal is the textbook case for crisis communications. What brands keep getting wrong about identity, customers, and the reversal itself.
PR, AI & Communications News
When to Redraw the Mark: What Twitter → X, Meta, and MySpace Teach About Logo Equity
The MySpace logo redesign of 2010 is now a case study in the most ignored discipline in branding: when to redraw the mark. Twitter → X, Facebook → Meta, Dunkin', Google, Mastercard — what the decade of rebrand pivots actually teaches.