Insights & Strategy
Visual Identity and Marketing
For instance, everyone is familiar with the popular white logo on a red background from Coca-Cola.
Tag
logo design — Tagged Articles
Food & Beverage
Starbucks Logo Simplified
Starbucks just simplified its logo, removing the wordmark and centering the siren. The visual change is modest. The strategic statement is large. Why the redesign matters and what brand consultants are going to be referencing for years.
Crisis Communications
Gap's Logo Reversal — The Crisis Comms Case Study and the 99designs Opportunistic Play
Gap's 2010 logo reversal is the most-cited brand identity crisis in communications. A six-day reversal, a crowdsourcing pivot that read as panic, and 99designs' sharpest reactive PR play of the decade. What the episode still teaches in the AI era.
PR, AI & Communications News
When to Redraw the Mark: What Twitter → X, Meta, and MySpace Teach About Logo Equity
The MySpace logo redesign of 2010 is now a case study in the most ignored discipline in branding: when to redraw the mark. Twitter → X, Facebook → Meta, Dunkin', Google, Mastercard — what the decade of rebrand pivots actually teaches.