Toyota Land Cruiser. Nissan Patrol. Mercedes S-Class. Ford F-150. Four GCC dominance positions built over twenty years — and the 2025-2026 disruption from Chinese EVs and Saudi domestic manufacturing.
Mercedes-Benz's 2021 Ambition 2039 framework and the EQS-anchored bet on sustainability-as-luxury — CO2-neutral targets, Källenius strategy, supplier agreements, and the EQ portfolio that shipped ahead of the demand curve.
Mercedes-Benz's August 2009 sales decline — falling luxury demand at the trough of the global financial crisis, the Daimler/Chrysler unwind aftermath, and what the moment revealed about premium brand elasticity.
