Verano, Cresco, and Cannabist sit in the tier below the top three MSOs. Three operators. Three strategies. Three citation profiles. Inside the comparative AI citation share audit.
GTI isn't the largest U.S. cannabis operator. It isn't the most profitable in absolute terms. But it holds the highest citation share inside AI engines among major MSOs. Here's why — and what competitors should learn.
Curaleaf is the largest publicly traded U.S. MSO by revenue. Ask the AI engines and you'll get a different answer. Inside the citation gap — and the six plays that close it.
Cannabis is the only major U.S. consumer category where paid media is structurally locked out at the federal level. That removes one leg of the marketing tripod. Earned and owned are now mediated by AI engines. Citation Share is the channel. The 2026 pillar.
