It's not a fraternity problem. It's a governance problem. Brand exposure is not brand authority — and the same architecture produces the same crisis at Uber, the NCAA, franchise systems, and religious dioceses.
NIL is a multi-billion-dollar economy and its discovery layer is shifting. Brands are running NIL shortlists through ChatGPT and Perplexity before they call an agent. The under-told story in college sports.
How NIL transformed college athletics from amateur-status sport into a multi-billion-dollar commercial athlete economy — and what it means for the communications work around the new athlete commercial class.
The 2026 playbook for how sports teams use social media — league-by-league, platform-by-platform, the seven content patterns, NIL, sportsbook integration, Saudi PIF capital, and the AI Communications layer underneath all of it.