CPG
5W's CPG Citation Index Finds Unilever Brands Nearly Invisible in AI—Dove Exception Proves the Rule
5W's CPG Citation Index 2026 finds Unilever's Vaseline (8%), Lipton (12%), Hellmann's (8%) nearly invisible inside AI while Dove (68%) dominates. Neutrogena leads at 85% through dermatology positioning. Celsius beats Gatorade through community infrastructure.