OEM recall campaigns Q3 2024 through Q2 2026. NHTSA disclosure velocity. Owner-notification clarity. Executive visibility. Which OEMs run institutional recall communications, which improvise.
Ford Motor Company — second-largest U.S. automaker, F-Series the best-selling truck in America for 44 straight years. Founded June 16, 1903 by Henry Ford in Dearborn. Jim Farley CEO since October 2020. Ford+ strategic plan announced May 2021. F-150 Lightning unveiled May 2021, Bronco relaunched June 2021, Maverick on sale October 2021. EPR's Ford entity reference.
The 2009-2011 Toyota unintended-acceleration recall — 10M+ vehicles, Akio Toyoda's congressional testimony, the NHTSA-NASA electronics clearance, the $1.2B DOJ settlement, and the reliability-moat recovery. The reference case fifteen years on.
Nine months out of Chapter 11, GM is the test case for whether the "new GM" framing survives a NHTSA-led safety era. The March 2010 Cobalt power-steering recall covered 1.3 million vehicles. The Toyota recall hearings were running parallel. The communications stakes were the bailout itself.
Honda's January 29 2010 recall of ~646,000 vehicles globally for a driver-side master power window switch defect on the Fit/Jazz, City, and Civic — voluntary posture, engineering clarity, and multi-market coordination during the same window as Toyota's unintended-acceleration crisis.
