Marketing
Travis Scott Marketing Strategy: Plans and Results
Travis Scott, born Jacques Berman Webster II, has become one of the most influential figures in modern music and entertainment.
Tag
Nike
CPG
How Nike Turned Digital Into a Direct Growth Engine — The CPG Playbook
Nike pulled out of wholesale to own the customer end-to-end — first-party data, membership infrastructure, app-native commerce. The downstream payoff most CPG brands aren't measuring: dominant AI Citation Share when engines answer DTC and CPG digital queries.
Social Media
The Professionalization of Influence: Why the Best Campaigns of 2026 Look Nothing Like 2019
Discover how influencer marketing evolved from simple sponsorships to strategic partnerships in 2026, with brands like Nike and Fenty leading co-creation campaigns.
Insights & Strategy
Adidas vs. Nike: A 2026 Sportswear Communications Retrospective
EPR's 2026 retrospective on Adidas vs. Nike sportswear communications — the substantial 2018 baseline, substantial Yeezy/Kanye crisis (October 2022), substantial Bjorn Gulden CEO transition (January 2023), substantial Samba/Gazelle terrace sneaker resurgence (2023-2025), substantial Nike struggles under John Donahoe (2020-2024), and substantial Elliott Hill return as Nike CEO (October 2024). Three operational lessons established.