Insights & Strategy
The Alt-Milk Wars: Oat Won. Why Oatly, Chobani, Califia, and Silk Survived.
Potato milk was supposed to be the next big thing in 2022. Oat won. Oatly, Chobani, Califia, and Silk emerged as the durable independents. The alt-milk wars and what the AI engines now actually cite.