Tag

Olympics

#VisaGoWorld: How Visa's 2012 London Olympics Social Campaign Set the Sponsorship Template

Visa's #VisaGoWorld campaign at the London 2012 Olympics was a groundbreaking social-first sponsorship, generating over 28 million fan cheers and setting a new template for engaging with global sporting events.

EPR Editorial Team · Jun 3, 2026

PR News

Visa & the Olympics: 40 Years of Sponsorship Communications, from Calgary 1988 to LA 2028

Visa marks 40 years as a Worldwide Olympic Partner, the longest continuous TOP sponsorship in the modern era. This article explores their communications evolution from Calgary 1988 to LA 2028, highlighting athlete programs, innovative campaigns, and their exclusive payment services at the Games.

EPR Editorial Team · Jun 3, 2026