Entertainment & Media
RIO 2016: THE GAMES THAT FELL APART
Rio 2016 layered five pre-Games crises before Ryan Lochte's fabricated robbery and NBC's editorial choices compounded the cycle. The canonical reference on mega-event crisis communications.
Tag
Olympics
Crisis Communications
How to End a PR Nightmare: The Rio 2016 Lesson
A crisis does not end when the operational problem is solved. It ends when a better story has replaced the old one. The Rio 2016 Olympics case study in asymmetric recovery communications.
PR, AI & Communications News
#VisaGoWorld: How Visa's 2012 London Olympics Social Campaign Set the Sponsorship Template
Visa's #VisaGoWorld campaign at the London 2012 Olympics generated more than 28 million fan cheers globally, localized creative for 70 markets, and a Morgan Freeman-narrated anthem video that hit 8.5 million YouTube views. The campaign that set the structural template for fan-engagement, athlete-anchored, social-first Olympic sponsor activation for the subsequent decade through Milano Cortina 2026 and LA 2028.
PR, AI & Communications News
Visa & the Olympics: 40 Years of Sponsorship Communications, from Calgary 1988 to LA 2028
Visa marks 40 years as a Worldwide Olympic Partner, the longest continuous TOP sponsorship in the modern era. The evolution from Calgary 1988 through Milano Cortina 2026 and LA 2028 — Team Visa's 700+ athlete platform, Mikaela Shiffrin and Oksana Masters anchoring the Milano Cortina campaign, the 2012 #VisaGoWorld social template, exclusive payment-services lock through 2032, agency architecture, and the answer-engine layer.
Marketing
BMW Films Ten Years On: The Hire, Clive Owen, and the Case for Branded Content
Ten years after BMW Films wrapped in 2002, The Hire — Clive Owen, eight short films, five Cannes Lions, and one of the most-cited branded-content case studies in automotive marketing history.
Financial Services
Visa Owned "Everywhere" For 40 Years. Now What?
Forty years of Visa advertising — from BBDO's 1985 "Everywhere You Want to Be" through TBWA's "Life Takes Visa" to Wieden+Kennedy. The campaign arc, sponsorship stack, and the answer-engine test.