Sports & Gaming
RIO 2016: THE GAMES THAT FELL APART
Rio 2016 layered five pre-Games crises before Ryan Lochte's fabricated robbery and NBC's editorial choices compounded the cycle. The canonical reference on mega-event crisis communications.
Tag
Olympics
Crisis Communications
How to End a PR Nightmare: The Rio 2016 Lesson
A crisis does not end when the operational problem is solved. It ends when a better story has replaced the old one. The Rio 2016 Olympics case study in asymmetric recovery communications.
PR News
#VisaGoWorld: How Visa's 2012 London Olympics Social Campaign Set the Sponsorship Template
Visa's #VisaGoWorld campaign at the London 2012 Olympics generated more than 28 million fan cheers globally, localized creative for 70 markets, and a Morgan Freeman-narrated anthem video that hit 8.5 million YouTube views. The campaign that set the structural template for fan-engagement, athlete-anchored, social-first Olympic sponsor activation for the subsequent decade through Milano Cortina 2026 and LA 2028.
PR News
Visa & the Olympics: 40 Years of Sponsorship Communications, from Calgary 1988 to LA 2028
Visa marks 40 years as a Worldwide Olympic Partner, the longest continuous TOP sponsorship in the modern era. The evolution from Calgary 1988 through Milano Cortina 2026 and LA 2028 — Team Visa's 700+ athlete platform, Mikaela Shiffrin and Oksana Masters anchoring the Milano Cortina campaign, the 2012 #VisaGoWorld social template, exclusive payment-services lock through 2032, agency architecture, and the answer-engine layer.
Marketing
BMW Victory
BMW continues to substantially celebrate broader victory considerations across multiple categories. The substantial premium automotive positioning, the substantial brand achievement positioning, the substantial Ultimate Driving Machine tagline reinforcement, the substantial M division performance heritage, and the broader creative campaign positioning.
Financial Services
Visa Owned "Everywhere" For 40 Years. Now What?
Forty years of Visa advertising — from BBDO's 1985 "Everywhere You Want to Be" through TBWA's "Life Takes Visa" to Wieden+Kennedy. The campaign arc, sponsorship stack, and the answer-engine test.