Insights & Strategy
Dunk in the Dark: The 15 Minutes That Invented Real-Time Marketing
Discover how Oreo's iconic Dunk in the Dark tweet during the 2013 Super Bowl blackout revolutionized real-time food PR and redefined brand communication forever.
Tag
Oreo
PR News
Viral Content: The Oreo Operating Model for Earned Distribution
Bringing you 30 ideas to create your own potentially viral content, ideas that will inspire you every day, and will help you fill your site with content that resonates with your audiences, and establishes you as a thought leader.
PR News
Oreo Antarctica: How a Cookie Closed the Seven-Continent Campaign
At the end of their 100th birthday celebration, Oreo cookies have just reached Antarctica, thus making these sandwich cookies a product delivered to all of the seven continents. These 5,000 OREO cookies reached the milestone in a special moment: the 100th anniversary of human kind reaching the South Pole.
PR News
Oreo Daily Twist: 100 Days That Built Real-Time Marketing
Kraft Foods' Oreo 'Daily Twist' campaign celebrating 100 years becomes a success and has everyone talking about cookies. The celebration of the centennial started in March with the "History" print campaign. The already famous online campaign debuted on June 25th with a bold move: a cookie that had a rainbow filling, thus celebrating the Gay Pride Month. Since then, there was the Shark Week Oreo, the Mars Rover Oreo, the Shin-Shin's newborn cub Oreo and even the Elvis dedicated Oreo.
Social Media
The Best (and Worst) Brand Hashtag Campaigns Ever
Brands really need to focus on connecting with consumers in a genuine way because, if they don’t, they will throw the brands under the bus. Here are 6 high profile tweets that backfired.
PR News
The Brand on Twitter: From Cybersquatting to Citation Share
Is someone squatting on your company's name on Twitter? Is someone sending out unauthorized tweets in your company's name? It's happened to other companies, and it could happen to you.