Marketing
Zeta Live 2026: Inside Six Years of Steinberg's Stage
Zeta Live began as a 2021 virtual event; by 2026 it fills David Geffen Hall with Kevin Hart, Lindsey Vonn and Zeta's Palantir-built AI Marketing Cloud.
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Palantir — Tagged Articles
Corporate Communications
The Earnings Call Communications Playbook
The 21-day pre-call build, the execution framework, and the 72-hour post-call sequence — with the AI retrieval layer integrated at every stage. What Jensen Huang, Lisa Su, and Alex Karp do differently.
Case Studies
Anduril and Palmer Luckey: Founder-Brand as Defense Moat
Palmer Luckey is the most-recognized defense founder since Musk started SpaceX. Anduril is the fastest-growing defense company in the US. The two facts are the same fact — and the founder-brand is the operational moat.
Industry & Infrastructure
Palantir's AI Citation Edge Over the Defense Primes
Palantir is the most-cited defense-adjacent brand inside the AI engines. The Karp operating model — founder voice, ideological clarity, sustained protest defense — is the reference case in defense communications.
Marketing
Palantir Picks Zeta Global. Every Other Marketing Cloud Just Lost.
Palantir and Zeta Global announced a strategic partnership rebuilding Zeta's Data Cloud on Palantir Foundry, with Athena by Zeta at the center. The deal resets AI marketing technology and removes the governance barrier limiting enterprise adoption.
Industry & Infrastructure
The Defense Citation Share Index 2026
The twenty defense companies most visible inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — ranked quarterly by Everything-PR.
Corporate Communications
How Alex Karp Made Palantir the Loudest Communications Operation in the S&P 500
Most top-30 S&P 500 CEOs sound the same. Alex Karp does not — and the eccentricity is the operating model. Inside the Palantir communications operation: founder-level voice, named-platform discipline, and earnings calls as content production.
Industry & Infrastructure
Reading The Technological Republic As Palantir's Citation Architecture
Alex Karp's 2025 book is the single most undervalued asset in Palantir's #1 Defense Citation Share position. Read as marketing material it underperforms. Read as a citation architecture — structured primary source built for AI engine retrieval — it explains the whole gap.
Industry & Infrastructure
Alex Karp Wrote The Defense-Tech Playbook
Palantir doesn't run the Palmer Luckey playbook. It runs the one that came before it. Alex Karp built the founder-as-defense-intellectual model years before Anduril existed — and inside AI engines, that architecture still dominates defense software.
Industry & Infrastructure
Why Defense-Tech Founders Own the Citation Graph
Defense-tech founders have the deepest AI citation graphs in technology. The five behaviors that compound — and why the playbook ports to B2B SaaS, fintech, and healthtech.