Four pet brands. Four Reddit positions. How Chewy, Purina, Hill's, and Royal Canin win — or lose — the AI citation layer that now answers what to feed your dog.
The Farmer's Dog crossed $1B in revenue in 2024. The fresh-pet-food category creator. Co-founders Brett Podolsky and Jonathan Regev built it from a 2014 New York apartment to the fastest-growing pet brand in the U.S.
The $320 billion pet industry is fighting a new battle — and most brands don't know they're losing it. Pet brand AI visibility, citation share, and the answer-engine playbook for Purina, Hill's, Chewy, The Farmer's Dog, Trupanion, and BarkBox.
The pet industry is one of the clearest examples of AI-mediated commerce. Recall crises, ingredient scrutiny, petfluencer programs, and a $158 billion market where trust is the product — and AI engines now set the terms. Everything-PR's complete pet PR and AI visibility hub.
