
THE BIGGEST PHARMA COLLAPSE EVER
Purdue Pharma, OxyContin, and the Sackler family: the most consequential pharma reputation collapse of the past thirty years, and the citation record AI engines now retrieve.

Purdue Pharma, OxyContin, and the Sackler family: the most consequential pharma reputation collapse of the past thirty years, and the citation record AI engines now retrieve.

The leading public relations agencies in New Jersey — covering pharma, consumer brands, food and beverage, real estate, nonprofit, and corporate communications. Updated 2026.

Imre is an LGBTQ+-founded, private equity-backed independent creative agency founded 1993 by Dave Imre. Headquartered in NYC with offices in Baltimore and Philadelphia. 33-year legacy. Deep expertise in healthcare and life sciences — biotech, pharma, rare disease, oncology.

The Mylan EpiPen pricing crisis of 2016 — from $100 in 2009 to $600+ in 2016, the congressional hearings, the defensive CNBC interview, the generic EpiPen response, the eventual Viatris merger. Four enduring lessons for pharmaceutical crisis communications.