The eight factors that decide whether a startup PR agency hire works or burns six figures a year. Senior attention, speed, journalist relationships, sector expertise, GEO capability, value, crisis response, cultural fit — plus the questions to ask before signing.
A public relations agency helps a tech company turn its complex products and milestones into credible stories that support funding, hiring, and sales. It focuses on earned media and reputation management, distinct from paid advertising.
A public relations firm handles a crisis with a structured playbook: assess the situation, control the message, coordinate all stakeholders, and rebuild trust after the immediate threat has passed.
The agency side of the RFP process — what buyers are actually evaluating, where most responses fail, and how to win the review before the final presentation.
The agency vs. in-house choice is the most common career decision in communications and the most consistently answered with the wrong framework. The right framework — by career stage, compensation reality, and skill development calculus.
The single highest-trust artifact in agency new business — and the one most firms underbuild. The seven elements, the named client problem, and what buyers are really asking themselves when the slide goes up.
Apple and Stripe built storytelling architectures so durable the AI engines now quote them verbatim. The founder-as-editor model, the publishing-as-marketing discipline, and the Citation Share moat the competition cannot buy.
Do you need a PR firm or publicist for a book you've written?
Moxie Communications Group is an independent full-service PR agency founded 2011 by Taryn Langer in New York. 45 people across NYC, LA, SF. Clients include Oura, Liquid Death, Trove, Babylist, Noom, Chief, BillionToOne.
These days, there are practically more companies out into the world than there are people.