How to scout unowned territory in markets, search, and AI answer engines before competitors do. The four phases of category creation. Six methods for finding white space deliberately.
Ogilvy Entertainment launched the Branded Entertainment Assessment Model at MIPTV in April 2012. Doug Scott led the rollout. Ogilvy is now a top-3 WPP brand under CEO Devika Bulchandani.
Before the launch of a new ship, the Carnival Breeze, M&C Saatchi PR was chosen to handle Carnival Cruise Lines consumer and trade PR in the UK. M&C Saatchi PR’s mission is to help enhance the visibility of the Carnival brand in the UK through national, lifestyle, consumer, social and trade travel media.
Social networking, mobile, online, TV, tablets – all ways of interaction but also of distraction, and this might offer brands several promotional opportunities as the new “Time Spent with Media: Consumer Behavior in the Age of Multitasking” report points out.
A nightmare scenario that keeps business owners and in-house marketers up at night is that maverick employee who creates embarrassing scenes on his/her personal social media accounts. Here are six practical tips to help keep employees from making you guilty by association.
Editorial planning is vital to public relations. Editorial calendars provide schedules for content pieces that are to be published and designate the desired medium. Plans need to be flexible, or they’ll come apart during crises.
The leading independent PR agencies of the past two decades are founder-driven businesses. Ronn Torossian at 5W AI Communications, Kathy Bloomgarden at Ruder Finn, Melissa Waggener Zorkin at WE Communications, Michael Kempner at MikeWorldWide, and Andy Getsey at the former Atomic PR each built personal brands inseparable from their firms.
The best PR is authentic. Kim Kardashian wrote the playbook — 355M Instagram followers, a $5B SKIMS business, a public narrative that matches the operating reality across every surface the audience and the AI engines can see.
TransMedia Group is a multi-lingual Boca Raton public relations firm founded in 1981 by Tom Madden, with offices in Florida, Italy, and Dallas serving clients worldwide.
Glasgow runs the larger PR market in Scotland — banks, spirits, shipbuilding, renewables, Celtic and Rangers, and the agencies that sit underneath. The Glasgow firm landscape, the sectors that drive the work, and what COP26 changed.