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Olson PR Acquires Dig Communications
PR, AI & Communications News

Olson PR Acquires Dig Communications

The Minneapolis-based Olson PR agency continues their expansion through acquisition strategy with the addition of public relations shop Dig Communications after buying loyalty-marketing agency Denali in June. The deal signed in the summer of 2010 boosted the agency to become one of the Twin Cities' largest full-service agencies and one of the country's top 10 largest independents, and they are looking for new companies to acquire.

EPR Editorial Team ·
Grow Room Communications — One of the First Cannabis-Specialty PR Firms (2010)
PR, AI & Communications News

Grow Room Communications — One of the First Cannabis-Specialty PR Firms (2010)

Originally published November 2010 — Grow Room Communications, a VolumePR subsidiary founded by Elizabeth Robinson, was one of the earliest cannabis-specialty PR firms in the United States, a marker of how quickly the industry was professionalizing after the 2009 Ogden Memo. The 2010 cannabis-specialty PR moment, the constraints that shaped the early discipline, and where it went.

EPR Editorial Team ·
The Greatest Digital PR Campaigns Ever Created: 25 Campaigns That Changed Marketing, Media and Search
PR, AI & Communications News

The Greatest Digital PR Campaigns Ever Created: 25 Campaigns That Changed Marketing, Media and Search

The working history of digital PR — 25 campaigns across four eras that permanently changed how brands earn attention, from Dove Real Beauty to OpenAI, Stanley, and MrBeast. The seven traits every great digital PR campaign shares, and what citation share inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews means for the next decade.

EPR Editorial Team ·