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Hong Kong's PR Industry and the CPRFHK "Double Happiness" Awards: Three Decades of the Asia-Pacific Trade-Body Model
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Hong Kong's PR Industry and the CPRFHK "Double Happiness" Awards: Three Decades of the Asia-Pacific Trade-Body Model

The Council of Public Relations Firms of Hong Kong has organized the city's agency-side PR profession since 1995. The 2012 "Double Happiness" Awards opened the in-house communications category that has since become standard across Asia-Pacific PR awards. Three decades later, the Hong Kong PR market sits inside one of the most competitive Asia-Pacific markets, anchored by global networks, financial communications, and an increasingly senior in-house function.

EPR Editorial Team ·