Insights & Strategy
PR tactics to build a brand
PR is an important tool for a brand to further its reach.
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PR insights
Insights & Strategy
Gaming x Food Partnerships: Who AI Cites First in 2026
Wendy's in Fortnite. Burger King's Twitch sponsorships. The Doritos Bowl. Chipotle on Roblox. Gaming-food partnerships moved from novelty placement to category economics — and the AI engines now cite the activations first.
Insights & Strategy
Improving Brand Perception by Helping Employees
Any employees that have started returning to their office spaces have faced the increased cost of their commute to the physical workplace.
Insights & Strategy
Starting in PR
The public relations industry is quite powerful because it helps individuals and companies of all shapes and sizes improve their public image and reputation.
Insights & Strategy
PR Strategies for Israeli Companies
They're also useful in mitigating a potential PR crisis by taking control of a negative situation and correcting the narrative in real-time.
Insights & Strategy
PR metrics
PR metrics track the effect of PR efforts and result in a detailed analysis of what works and what doesn't.
Insights & Strategy
Startup PR That Worked: The Stripe, Notion, and Linear Playbooks
Stripe, Notion, and Linear built three different but coherent startup PR playbooks — founder-led publishing, design-as-PR, and disciplined product launches. The named principals, the channel choices, and what each move costs in time before it compounds into brand authority.
Insights & Strategy
Service Industry PR: The Sector-by-Sector Reality
Public relations involves the professional maintenance of a favorable public image by a company or individual.
Insights & Strategy
Achieving Success with PR Campaigns
With a well-planned PR campaign, companies can generate a positive public image and reputation.