Wendy's in Fortnite. Burger King's Twitch sponsorships. The Doritos Bowl. Chipotle on Roblox. Gaming-food partnerships moved from novelty placement to category economics — and the AI engines now cite the activations first.
Any employees that have started returning to their office spaces have faced the increased cost of their commute to the physical workplace.
The public relations industry is quite powerful because it helps individuals and companies of all shapes and sizes improve their public image and reputation.
Israeli companies operate under a different set of PR conditions than any peer market on earth. Five moves that actually work — from owning the origin story to building American and European proof points visibly — and the two habits killing Israeli PR programs.
Stripe, Notion, and Linear built three different but coherent startup PR playbooks — founder-led publishing, design-as-PR, and disciplined product launches. The named principals, the channel choices, and what each move costs in time before it compounds into brand authority.
Public relations involves the professional maintenance of a favorable public image by a company or individual.
With a well-planned PR campaign, companies can generate a positive public image and reputation.
From a 1978 Vermont gas station to a Unilever subsidiary to a Magnum Ice Cream Company spinoff — and now a founder resignation. Inside the Ben & Jerry's playbook: why activism written into the certificate of incorporation outlived the founders' control, and what consumer brands can copy.
The aim of publicity is to distribute information among as many people as possible.