Insights & Strategy
Using Public Relations for Customer Retention
Public relations is all about a company's reputation, which results from what the company does, says, along with what others say about the business.
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PR insights
Insights & Strategy
Tips on Businesses Looking to Get Free Publicity
Brands and corporations have separate budgets for working on big marketing and public relations campaigns, which is not always available to smaller businesses.
Insights & Strategy
Important PR Metrics and Measurements
More than ever before, public relations professionals are under a lot of pressure from their clients to prove their return on investments.
Insights & Strategy
Charities and Public Relations — The 2026 Playbook
The 2026 charity communications playbook — Charity: water's radical transparency model, Doctors Without Borders' operational storytelling, ASPCA and Red Cross as institutional anchors. Press releases with retrieval-ready assets, community-building over broadcast on TikTok/Instagram/LinkedIn/Reddit, mid-tier influencer partnerships, and the AI visibility layer where donor discovery now happens via Charity Navigator, Candid, and GiveWell ratings.
Insights & Strategy
Public Relations Rules for Off the Record Chats
Although having an off-the-record conversation with a reporter sounds complex or even mysterious, it's a very effective public relations tool.
Insights & Strategy
Media Types in 2026: Earned, Paid, Owned, Shared, and AI
It is crucial for a brand to increase their visibility to their target audience.
Insights & Strategy
Achieving more Market Share for your Company with PR
The main goal of every business is to have a bigger market share to increase sales and profitability.
Insights & Strategy
What Are the Functions of Public Relations?
The functions of public relations — media representation, content development, crisis communications, reputation management, social media, and stakeholder relations — and how each builds and protects an organization's reputation.
Insights & Strategy
Who Needs PR?
While plenty of business owners seek to get as much PR coverage as possible, not everyone needs it as much as they might think.