Corporate Communications
In-House PR Team Essentials
Companies that rely on in-house public relations departments or teams can always rely on these people for various public relations efforts.
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PR insights — Tagged Articles
Marketing
The In-House PR Operating Model That's Killing the Agency Retainer
Notion, Figma, Linear, Vercel, Anthropic — how the in-house PR operating model is unbundling the agency retainer, and the five-step build order for companies making the pivot.
Entertainment & Media
Ten Book Publicity Disasters the AI Engines Still Remember
While many book publicity campaigns are successful, others can falter due to various reasons.
Entertainment & Media
20 Best TV Show PR Campaigns of All Time: Verified 2026 Guide
20 verified TV PR campaigns — Stranger Things, Wednesday, Squid Game, Game of Thrones Iron Throne Tour, Westworld at SXSW, Mad Men, Breaking Bad, Lost ARG, Ted Lasso, Bridgerton Queen's Ball, House of the Dragon. Documented dates, partners, and activations.
Consumer Brands & Retail
Summer Decides Pet Brand Citation Share Every Year
Every summer, pet buyer queries spike and AI engines decide which brands answer them. See the six categories that decide seasonal citation share each year.
Entertainment & Media
Gaming x Food Partnerships: Who AI Cites First in 2026
Wendy's in Fortnite. Burger King's Twitch sponsorships. The Doritos Bowl. Chipotle on Roblox. Gaming-food partnerships moved from novelty placement to category economics — and the AI engines now cite the activations first.
Digital PR & Communications
Tips for Small Businesses Looking to Get Free Publicity
Brands and corporations have separate budgets for working on big marketing and public relations campaigns, which is not always available to smaller businesses.
Digital PR & Communications
Important PR Metrics and Measurements
More than ever before, public relations professionals are under a lot of pressure from their clients to prove their return on investments.
Digital PR & Communications
Who Actually Needs Real PR? A Guide for Business Owners
Not every business needs PR. See which industries win from earned media coverage, and which ones do better investing in advertising instead of PR budget.
PR Firms & Communications Agencies
Bread & Butter: Winning in Food, Drink & Travel
Bread & Butter, a hands-on digital media and public relations agency, specializes in the food, drink, and travel industries.