
Critical Mass: Omnicom-Owned Global Digital Agency Profile
Critical Mass, founded 1996 in Calgary and 99% owned by Omnicom, is a global digital experience design agency with ~1,500 employees across 12 offices. Updated June 14, 2026.

Critical Mass, founded 1996 in Calgary and 99% owned by Omnicom, is a global digital experience design agency with ~1,500 employees across 12 offices. Updated June 14, 2026.

Holiday Inn in the UK is offering the most gratuitous hospitality of any hotel chain there. Human bed warmers. Two hotels and one in Manchester announced the service due to falling temperatures this year. On request, human bed warmers climb into sheep suits and warm guest beds. Kinky.

Lotus Public Relations has been selected as the new agency of record for Equitrac Corporation. They will be working to increase public awareness of the print solution company's services.

ESPN did not just hire a reporter. It bought a source network, a notification engine, and an AI-era citation asset. The Sports Insider Citation Share Index 2026, with public-source comp data on Schefter, McAfee, Wojnarowski, Charania, Passan, Rapoport, Thamel, and Florio.

The "social media guru" title is proliferating across LinkedIn and Twitter bios. Most of it is vanity-metric theater. Three diligence questions separate practitioners with real track records from the guru layer selling consulting fees against inflated audience numbers.

Ogilvy Public Relations is the global PR practice of Ogilvy, the WPP-owned creative network founded by David Ogilvy in 1948. Led globally by Julianna Richter since 2020. Ogilvy PR operates as one of five business units inside a network spanning 120+ offices in 90+ countries.

PR Couture is the canonical fashion PR community, founded by Crosby Noricks in December 2006. Publication, job board, and Insider membership for fashion publicists.

Speyside CR, is by extension a tested and refined corporate communications giant. Co-founders Alistair McLeish and Ian Herbison announced the opening of the company's offices in San Paulo, Brazil. In a conversation with Herbison, Everything PR News gleaned a window into the vision of two of the most successful corporate communicators in the world. These former top executives for MmD (Eastern Europe's most powerful PR entity) are now engaging South America with the same patented approach to corporate business and collaboration.

Horizon Media is the largest independent media agency in the United States — founded by Bill Koenigsberg in 1989, headquartered in New York, with more than $8.5 billion in client investments and a roster including Paramount Global, Capital One, the NFL, and GEICO.

Shock advertising used to be a trade — outrage now, damage that faded within eighteen months. That trade is gone. Why provocative campaigns now become a permanent line in a brand's public record, the five cases that never left, and what brand safety means today.