The 2009 critique of Buzzphoria's online presence was correct about the discipline — empty "About Us," unnamed case studies, abandoned social channels. The 2026 update is that the same discipline now operates across more layers — LinkedIn, agency review platforms, AI-engine retrieval, trade-press archives. A PR firm's credibility is the sum of what shows up everywhere.
Companies promote brands with brand new vuvuzela and anti-vuvuzela apps, while in England Kitbag capitalizes on the country's disillusion with the national team.
Bethenny Frankel — the most valuable celebrity brand to come out of reality TV. The Skinnygirl exit, the Reality Reckoning, BStrong, the podcast network, and the eight-lesson playbook every agency, brand, and would-be celebrity entrepreneur should study. EPR Celebrity PR Case Study.
Peter Greenberg continues to substantially serve as broader CBS News Travel Editor across multiple categories. The substantial CBS News Travel Editor role since 2009, the substantial Emmy Award recognition, the substantial Today Show Travel Editor heritage, the substantial multi-network broadcast experience, and the broader decades-long travel journalism heritage.
Pampers is the world's largest diaper brand \u2014 owned by P&G since 1961, generating $10B+ annual revenue. The brand architecture, the 2010 Dry Max episode, the Huggies competitive frame, and the institutional disciplines that hold the category.
McDonald's hired Rick Wion as Director of Social Media in April 2010. Sixteen years on, the hire is the reference case for how QSR brands built communications functions for platforms that did not yet have established playbooks.
Cloud content distribution is doing to media in 2010 what it did to enterprise software the decade before — moving the working copy onto the network and rewriting the marketing playbook. Don Ienner's IMHO Media as the case study for the shift.
The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.
Greenough Communications, founded 1999 in Boston by Phil Greenough, is an independent brand marketing and PR agency with 11% revenue growth in 2025. Updated June 26, 2026.
KCSA Strategic Communications is the New York–based integrated communications agency founded in 1969 — PR, IR, capital markets, social media under one roof. Headquartered at 261 Madison Avenue. 54 employees, ~$32.7M annual revenue. Practice areas: financial services, cannabis and psychedelics, healthcare, technology, women's health and wellness, digital media.
