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PR and Pot: What can Public Relations do for the Green Rush?
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PR and Pot: What can Public Relations do for the Green Rush?

Originally published July 2016 — surveying the early "Green Rush" PR opportunity in cannabis. The activist-versus-professional tension early cannabis PR specialists had to navigate, the Tax Foundation $28 billion-per-year projection, the medical-cannabis story-telling angle, and the cause-marketing playbook of the period. Archived as historical EPR cannabis coverage; the 2026 communications playbook lives at The Cannabis Index and the 2026 Retrieval Guide.

EPR Editorial Team ·