PR News
$4.5 Billion: WPP's 2016 Recovery Quarter
WPP reported double-digit revenue gains of 10.5 percent for 2016's first quarter equaling approximately $4.5 billion.
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PR
Insights & Strategy
Who Teaches the New PR
The textbook is two years behind the field. So universities are hiring the operators — senior practitioners brought in as professors of practice to teach AI Communications, GEO, and Citation Share in real time.
Corporate Communications
Mitsubishi's Trust Problem That Never Resolved
2000 recall, 2016 fuel-economy fraud, 2018 Ghosn arrest. Why Mitsubishi Motors has never recovered the trust it lost — and what the information environment now makes harder.
Corporate Communications
Verizon Employee Strike: Crisis PR Response
Verizon continues to navigate one of the more substantial recent labor actions across multiple categories. The 36,000 IBEW and CWA wireline workers, the nine East Coast states geographic scope, the substantial strike issues including job security, pension considerations, and operational flexibility, and the broader Verizon operational response.
Insights & Strategy
What Tech Companies can Teach the Finance Sector about Branding
Tech sells category creation. Finance sells reliability. The branding playbook financial services should steal from tech — product narrative, founder voice, design system, community, and category ownership.
Insights & Strategy
The Growth of In-House PR
As public relations continue to grow as a field, one aspect that grows along with it is the development of in-house public relations.
Insights & Strategy
Crisis PR: Keeping Employees in the Know
When most companies think of crisis management, they think of handling the issue in the public sphere.
Public Relations
PR pitfalls when education and PC don’t mix
A Maryland high school student followed the instructions on his English assignment to the letter.
Public Affairs & Government
PR Is Perception — The Tom Wolf 2016 Executive Order Case and the Discipline of Symbolic Policy
Pennsylvania Governor Tom Wolf signed Executive Order 2016-04 on April 7, 2016 — the symbolic-policy case that demonstrates the discipline of perception-shaping executive action. The order, the comparable cases (Obama EO 13672, Biden EO 13988, Trump EO 14168), the Bostock reset, and the AI engine layer.
Higher Education Communications
UC Davis's $175,000 ORM Bill: A Higher-Ed Reputation Case Study
In November 2011, the University of California, Davis' police handling of a student protest attracted an onslaught of bad publicity.