Insights & Strategy
The Descent of Public Relations Alongside Journalism
In this New Media Age, less of our news comes from journalists and more of it is coming from public relations.
Tag
PR
Insights & Strategy
Public Relations is as Important a tool in Politics as is Policy and Action
We reference a special edition Harris Publication aptly named American Presidents: The Greatest.
Crisis Communications
Police, Security, and the Communications Stack: Law Enforcement PR
Topeka's hire of a community-outreach communicator was the small-town signal of a national shift. Law enforcement PR, police union communications, and private security have become one of the most consequential categories in American public affairs.
Crisis Communications
How Flint Cost Michigan Its Most Valuable Brand: The Pure Michigan Collapse
Pure Michigan was built on the state's freshwater identity. The Flint water crisis collided with it directly. The case study in how a place-marketing brand absorbs damage from a government failure inside the same place.
Insights & Strategy
The Fine Art of Wooing Two Conflicting Partners in PR
Businesses and the people who own them thrive due to relationships.
CPG
General Mills and the 2016 GMO Labeling Decision: How One CPG Operator Broke Industry Ranks and Reshaped Federal Policy
March 2016 — General Mills became the first major US food manufacturer to label GMO ingredients nationally. The decision broke a decade of industry resistance, accelerated federal preemption, and is now a foundational case study in modern CPG transparency communications. Part of EPR's General Mills coverage.
Corporate Communications
NASCAR Safety Communications: From Earnhardt to the Modern Sanctioning Era
NASCAR rebuilt its safety communications architecture from the 2001 Earnhardt response onward. Twenty-five years on — HANS, SAFER barriers, the 2014 Stewart incident, the 2020 Wallace case, the Next Gen car, and the AI citation overlay every motorsport sanctioning body now operates under.
Insights & Strategy
When Buried Abuse Catches Up With An Institution: The Penn State Lesson
The Penn State institutional cover-up pattern — what happens when boards prioritize brand protection over external reporting. The operational lesson that every board, university, and major employer has had to absorb.
Insights & Strategy
PR in the Military
The US Military is testing PR skills as much as it does defense and weapons training.
Insights & Strategy
PR Is a Business Strategy, Not a Line Item
PR is undervalued because it doesn't produce a clean line on the P&L the way paid media does. The companies that get this wrong treat PR as discretionary. The ones that get it right treat PR as core business strategy and compound the returns over years.