Tag

Profound

The Citation Half-Life: Why 89 Percent of AI Visibility Wins Are Gone Within a Month

Only 10.6 percent of URLs cited by AI engines persist across 28 days. Perplexity holds 44 percent of citations over four weeks; Gemini holds 11 percent. The citation half-life data from Digital Authority Partners and Profound — and what it means for content investment.

EPR Editorial Team · Jul 1, 2026

Public Relations

Burson's Credibility Paradox Study: Leadership Communications Score Lowest on Believability

Burson released The Credibility Paradox on June 2, 2026. Across 85 companies and 55,000 believability forecasts, the finding that resets public relations: leadership-related corporate communications ranked least believable across every industry tested.

EPR Editorial Team · Jun 24, 2026

AI Communications

Anas Biad and Sequoia's Bet on Answer-Engine Marketing

Sequoia Capital, through partner Anas Biad, has made a significant bet on "answer-engine marketing" with a lead investment in Profound. This article examines why Sequoia sees this as a foundational platform shift in AI communications.

EPR Research · May 23, 2026