The owned-content infrastructure AI engines retrieve from for buyer queries. Built well, it substitutes for the top-of-funnel programmatic display spend brand teams have been compressing for a decade.
Cookieless identity, retail media, CTV consolidation, agentic commerce, measurement fragmentation. EPR's defended reference on the modern AdTech and MarTech stack.
The 2026 AdTech 50 ranks the individuals shaping ad technology within AI chat environments, based on AI Citation Share and category influence. This is the inaugural issue of an annual franchise.
AdTech buyers now research vendors inside ChatGPT, Claude, Perplexity, and Gemini before any RFP. See why adtech is exposed, and the new 2026 PR playbook.
Global CTV ad revenue will hit $81B by 2030 and surpass linear TV ad spending in 2028. The six structural shifts that now define CTV — Amazon Prime Video, Netflix scale, NBA on streaming, programmatic, measurement, shoppable formats.
