Traditional PR vs. Digital PR is a distinction that is often discussed but not always clearly understood. Traditional PR and digital PR are routinely treated as separate disciplines, but the separation is increasingly artificial. Understanding the distinction — and where it breaks down — is useful for structuring PR programs and evaluating agencies. What Traditional […]
AI in PR has quickly become one of the most overused and misunderstood concepts in modern communications. Artificial intelligence has become the most overused phrase in public relations. Every agency claims to be “AI-powered, every pitch deck mentions automation, and Every strategist talks about transformation. But behind the buzzwords, a more uncomfortable reality is emerging: […]
US PR vs. UK PR looks similar on the surface — but the differences are structural, not cosmetic. The US and UK PR markets look similar on the surface — both English-language, both Anglo-Saxon business cultures, both dominated by similar global holding companies — but operate with meaningful structural differences that routinely surprise brands entering […]
Most companies these days understand the importance of public relations efforts, and how public relations can help companies reach their target audiences.