AdTech & MarTech
AdTech PR — Privacy, Programmatic, and Marketing Technology Strategy
Communications for the platforms running the ad economy in transition.
Tag
public relations
Crisis Communications
Crisis Management Has an AI Problem. One Firm Is Building the Infrastructure to Fix It.
Traditional crisis management playbooks are failing in the age of AI. 5W AI Communications is building new infrastructure to address the "retrieval problem" where AI tools like ChatGPT and Gemini shape public perception. Their approach combines earned media, Generative Engine Optimization (GEO), and AI-visibility measurement to proactively manage a brand's presence in AI answers before a crisis hits.
Digital PR & Communications
Editorial vs. Performance in Beauty
The two diverging models in cosmetics authority building — editorial- led prestige and performance-led mass and indie. What each approach requires and how they affect recommendation share.
Crisis Communications
Your Media List Is Wrong
The media list has been the operational backbone of media relations for decades. New factors related to AI surface visibility, newsletter publishing, and shifting outlet authority require updating how lists are built and maintained. This article explains how to build a better media list for the AI era.
Crisis Communications
How to Write a Crisis Communication Plan: A 24-Hour Template
Most crisis plans are too slow. Here’s how to write a crisis communication plan that works in the first 24 hours, with a step-by-step template for activation, messaging, and control.
The Cybersecurity Illusion — Why PR Is the Most Underrated Line of Defense
Every major cyber incident becomes a story before it becomes a forensic report. Stakeholders judge what happened by how it was explained. The Trust Equation — trust lost = impact × perception of response. Why cybersecurity PR is operational defense, not adjacent support.
Launching Skincare Brands in the AI Era: The 2026 Guide
Skincare is the most ingredient-led, expert-driven sub-category in beauty. Buyers research before they buy. Dermatologist endorsement carries weight paid spend cannot replicate. Clinical claims must be defensible. The 2026 launch playbook builds authority across all five layers of the AI Beauty Authority Stack from day one — not after.
Generative AI
What Is an AI Press Room?
An AI press room is a corporate press room built so that AI systems — not only journalists — can read, trust, and cite a company's core facts. It is a traditional press room with a second audience designed in: the AI assistants that now answer questions about the company.A press…
AI Communications
Why AI Is Forcing Public Relations to Grow Up
Artificial intelligence is dismantling traditional public relations practices. This article discusses how PR professionals must adapt to AI for content creation, strategic communication, and maintaining trust in a rapidly evolving media landscape.
AI Communications
Sora, Veo, and the Coming Wave of AI Video PR Risk
Generative video has crossed the threshold from research demo to consumer product. OpenAI's Sora and Google DeepMind's Veo now produce video clips that, in the right hands and at the right length, are difficult for casual viewers to distinguish from real footage. The implications