Pets & Pet Industry
Purina Pets at Work: The Office as a Brand Campaign
Purina's Pets at Work program turned an office policy into a pledge, a toolkit and a world record attempt. How a pet food brand built a campaign from its own campus.
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Purina — Tagged Articles
Crisis Communications
Purina's Beneful Crisis: A Pet Food Trust Recovery Case
Beneful's propylene glycol allegations, the 2015 Lucido and Canadian lawsuits, how they ended, and what pet brands can learn from Purina's response.
AI Visibility
Pet Brands AI Visibility 2026: Who Wins the Answer Engine
The $320 billion pet industry is fighting a new battle — and most brands don't know they're losing it. Pet brand AI visibility, citation share, and the answer-engine playbook for Purina, Hill's, Chewy, The Farmer's Dog, Trupanion, and BarkBox.