EPR's canonical Domino's reference — the world's largest pizza delivery company, the institutional crisis-readiness benchmark, and the chain whose 2009 employee-video response defined modern crisis communications.
EPR's canonical Wendy's reference — the QSR burger chain that built the most-imitated brand-Twitter operation in modern marketing and ran the fastest single-incident crisis recovery in the EPR Q2 2026 benchmark.
EPR's canonical Chipotle reference — the institutional crisis-readiness benchmark for the QSR sector and the reference case every restaurant company runs after a food-safety event.
EPR's canonical Starbucks reference — the global coffee category anchor, the Niccol-era operational reset, the labor cycle, and the China question.
McDonald's — the highest-cited restaurant brand in modern AI engine retrieval. 41,000+ locations, $130B system-wide sales, the QSR communications benchmark. EPR's entity reference.
Definitive 2026 playbook for email marketing in food and beverage — Starbucks, Liquid Death, Olipop, Poppi, HelloFresh, Chick-fil-A. Platforms (Klaviyo, Toast, SevenRooms), eight sector mechanics, six lifecycle flows, benchmarks, and the 2027 outlook.
EPR GEO Scorecard Vol. 5: McDonald's 86 (A), Chick-fil-A 74 (B), Chipotle 71 (B). 750 audits. McDonald's the only company to score A on every engine. The CEO-transition lag case study.
Pizza is a two-speed market: scale wins on data, identity wins on local authority, the middle gets squeezed. Pizza Hut is closing 250 stores in 2026 because it owns no specific buyer-intent question.
McDonald's 89. Chipotle 84. Wendy's 78. Boar's Head 18. Red Lobster 24. Cracker Barrel 38. Speed of admission predicts speed of recovery. Q2 2026 benchmark.
Learn how a sandwich franchise chain quietly dominates through consistent marketing that empowers operators with unified digital tools and local flexibility.