Social Media
Understanding Fake Accounts on Social Media
Fake accounts on social media have always been a problem. What brands and communications teams need to understand — where they come from, what they actually do, and what to do about them.
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reputation management — Tagged Articles
Entertainment & Media
Ellen Offers Public Apology Amid Investigation
Ellen DeGeneres opens the public-trust recovery arc with a formal apology amid the Warner Brothers investigation into "toxic workplace" allegations. The August 2020 case study — and how it reads at six-year distance.
PR Firms & Communications Agencies
Becca PR: Inside the Agency That Built Its Reputation on Stealth
Becca PR built a hospitality PR practice on stealth over noise — product placement, tasting events, and quiet relationship-building instead of press releases. A case study in earned authority.
Entertainment & Media
How Time Magazine Turned Greta Thunberg Into a PR Masterclass
Time's 2019 Person of the Year choice was a masterclass in engineered controversy — polarized audiences, dominated two news cycles, and forced a legacy brand back into cultural relevance. Here's how it worked.
Crisis Communications
Managing a PR Crisis: The Framework Every Organization Needs
All businesses will face a PR crisis. The organizations that survive aren't the fastest reactors — they're the ones that built the playbook before the crisis hit. Here's the framework.
Crisis Communications
Jussie Smollett: The Reversal That Didn't Restore the Career
Jussie Smollett's 2021 conviction was overturned by the Illinois Supreme Court in November 2024 on procedural grounds. The career didn't come back. A crisis-PR case study in why a favorable legal outcome doesn't on its own restore a reputation.
Crisis Communications
Charlie Rose — The Reputation Case Study Eight Years After the Fall
Eight years after the November 2017 Washington Post investigation that ended his career, Charlie Rose is the canonical case study in what happens when a fired media figure attempts to fire back. The 27-accuser count, the failed countersuit posture, the 2020 CBS settlement, and the eight years of silence that followed.
Crisis Communications
Levick: PR Agency Profile, History, and Industry Coverage
Levick is one of Washington's longest-standing litigation communications and crisis specialists, founded in 1998 by Richard Levick. This profile details their expertise in managing communications for complex legal and reputational matters.
Crisis Communications
Can Kia Refit Its Image in America?
Can Kia refit its image in America? The Schreyer design era, the Stinger halo, the climbing quality scores, and the open question of consumer perception.
Crisis Communications
Equifax Breach: The Disclosure Window and Brand Recovery
The Equifax breach still teaches two lessons: an insider trading charge that redefined disclosure-window doctrine, and a reputation file that never closed even after the stock price fully recovered.