Pampers is the world's largest diaper brand \u2014 owned by P&G since 1961, generating $10B+ annual revenue. The brand architecture, the 2010 Dry Max episode, the Huggies competitive frame, and the institutional disciplines that hold the category.
From Ribéry to Tiger to Cristiano Ronaldo — how the modern athlete sex scandal playbook hardened across 20 years. Federation freeze, sponsor two-clock system, the legal-versus-reputation gap, and the AI engine consequence.
Haus of Gaga, Little Monsters, and the Born This Way pivot — the founding architecture of one of the most-studied PR operations in modern pop.
A snapshot of Salvatore Ferragamo in 2010 — 83 years old, family-controlled, headquartered in Florence, and under CEO Michele Norsa since 2006. Asian expansion, the post-crisis recovery, and the ongoing third-generation transition.
From Beacon in 2007 to Cambridge Analytica in 2018 to Meta AI training in 2026 — one of the most studied reputation cases in modern corporate history. Six locked lessons, plus the Apple counter-example.
The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.
Public relations goals are the measurable outcomes a PR program runs against — awareness, reputation, engagement, and business impact. The four categories, how to set them, the measurement disciplines, and the goal-setting failures that repeat.
Mercedes-Benz's August 2009 sales decline — falling luxury demand at the trough of the global financial crisis, the Daimler/Chrysler unwind aftermath, and what the moment revealed about premium brand elasticity.
