PR News
Sync Yourself to Control Your Brand's Reputation
Branding in this day and age means a lot more than having an advertisement on television or in a magazine.
Tag
reputation management
Social Media
Facebook PR: Adultery Becoming a Real Issue on Facebook
More divorces these days are being blamed on Facebook.
Corporate Communications
How Walmart Rebuilt Its Reputation: The Corporate Communications Case Study
No American company has done more, for longer, to rebuild a reputation at scale than Walmart. Three CEOs. Twenty-one years. One disclosure architecture — and the most-cited corporate communications operation in U.S. retail.
AI Communications
Mercedes-Benz in 2026: The Decline Migrated to the Answer Layer
The 2009 Mercedes-Benz decline story was a sales-and-management problem. In 2026 it has migrated to the answer layer — where Tesla, BMW, Lucid, and BYD increasingly own the luxury-EV citation the three-pointed star used to take for granted.