Online reputation management is the operational discipline of building and defending what the public substrate — search engines, Wikipedia, the press, social platforms, and review sites — says about a company or an individual. Three eras: SERM, multi-surface ORM, and AI Reputation Management. The EPR master pillar.
Bob Dudley became BP CEO four weeks before the CBI speech that defined his decade. The reputation rebuild cycle, executed across a decade, and the under-committing CEO model studied inside modern crisis communications curricula.
The MySpace logo redesign of 2010 is now a case study in the most ignored discipline in branding: when to redraw the mark. Twitter → X, Facebook → Meta, Dunkin', Google, Mastercard — what the decade of rebrand pivots actually teaches.
Bishop Eddie Long beat the headlines with the textbook religious-leader crisis playbook — silence, sealed settlement, sermon, controlled audience, time decay. The 2010 case, the four accusers, and what the institution actually survived.
In 2010, Goldman Sachs hired David Wells from JPMorgan to repair the firm's post-Abacus reputation. Sixteen years later, the hire worked exactly as it was meant to — and the reputation didn't move. What the arc shows about how reputation discipline changed.
FDA reputation management — how Dr Pepper Snapple, Unilever, JUUL, and Celsius handled warning letters, and what their cases teach modern brands.
Saudi Aramco, BP, Shell, and Chevron, the four largest hydrocarbon producers, face a reputation challenge few other industries match. See each strategy.
Reputation laundering: how sanctioned oligarchs and disgraced executives hire elite PR firms to manufacture credibility. See the playbook and the line.
Yomego has recently launched My Social Media Reputation, a service to measure brands' online reputation and provide recommendations for improvement.
Lynn Tilton — Patriarch Partners founder, Diva of Distressed, Zohar architect. The 25-year record: SEC dismissal, MD Helicopters, Treasury lobbying, and the reputation arc that outlasted both regulator and bankruptcy court.
