Becca PR: NYC Hospitality Communications Agency Profile
Becca, formerly Becca PR, is a New York hospitality communications agency founded in 2004 by Becca Parrish, with offices in New York, Los Angeles and London and an advisory unit, Parrish Co.
Specialty
Reputation Management
Profiled
Jan 16, 2020
Desk
EPR Editorial Team
Firm summary
Originally published January 2020. Updated October 14, 2026.
What is Becca?
Becca, formerly Becca PR, is a woman-founded New York communications agency for restaurants, chefs, hotels and other hospitality brands, founded in 2004 by Becca Parrish. It describes its approach as elegant, largely invisible PR that shows rather than shouts.
Who founded and leads Becca?
W Magazine reported that Parrish started the firm in 2004 and that the Odeon in Tribeca was her first client, with chefs such as Eric Ripert, Tom Colicchio, April Bloomfield and Masa Takayama following. A Prosek Q&A describes the agency as a creative communications and marketing firm deep in the hospitality space, with offices in New York and Los Angeles, and Parrish as CEO.
What is Parrish Co?
The PR Net reported that Becca launched Parrish Co, a strategic 360 advisory firm connecting businesses to the power of hospitality, powered by a capital investment from Prosek and staffed by hires from Wallpaper, The New York Times's T Magazine, HBO and Magrino. A 2026 company profile describes it as connecting hospitality expertise with institutions, developers and capital.
What does Becca do?
The firm's own description lists photography, media relations, social media, partnerships and events, and a 2026 profile lists communications, commercial advisory, creative and community and experiences. EPR's hospitality PR and food and beverage PR sections cover the category.
Which clients has Becca worked with?
The PR Net's 2025 submission names Le Bernardin, Ralph Lauren Hospitality, The Grey, Emeril's group, Addison, MML Hospitality, Casa Dragones and Rockefeller Center, plus new clients including World's 50 Best Restaurants and Commander's Palace. DesignRush lists Le Bernardin, Health-Ade, Daily Harvest and Wagamama. These are agency-reported.
How does Becca compare with other hospitality PR firms?
Becca is a small independent specialist, so compare it with Benvenuti Public Relations, Optimist Consulting and Brandman.
Related: PR agency profiles, Hospitality PR, Food and beverage PR
Becca PR: NYC Hospitality Communications Agency Profile FAQ
Who founded Becca PR?
Becca Parrish founded it in New York in 2004.
What does Becca specialize in?
It specializes in communications for restaurants, chefs and hospitality brands.
What is Parrish Co?
It is Becca's hospitality advisory unit, launched with a capital investment from Prosek. Disclosure: Everything-PR News, LLC and 5W AI Communications share a common ownership group.
Editorial assessment by Everything-PR, based on public record and archive coverage. No firm-supplied marketing copy, no paid placement.
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