Insights & Strategy
Drake University's Manning, Iowa Partnership: A Student-Run PR Firm Case
Drake University's 2016 Manning, Iowa partnership — full destination marketing for a 1,400-person Carroll County town. The student-run PR firm template.
Tag
request for proposal
PR, Marketing, Communications & AI RFPs
Hawaii's Communications State: The $20 Billion Tourism Economy, Lahaina Recovery, and the Sovereignty Question
$20B tourism economy on 1.4M people. Lahaina wildfire recovery, native Hawaiian sovereignty, climate adaptation, federal relationships. The Hawaii Communications State at full operational specification.
Multicultural Marketing & DEI
The Hidden Economy of LGBT Marketing: 50 Brands Most Consumers Never Notice
LGBT marketing is a $20 billion industry. The visible part — rainbow capsules, June campaigns, Pride-float sponsorships — is a fraction of the spend. Here are 50 brands operating across travel, finance, real estate, healthcare, and media that built businesses on LGBT consumers, and the playbook behind why they work.