Drake University's 2016 Manning, Iowa partnership — full destination marketing for a 1,400-person Carroll County town. The student-run PR firm template.
$20B tourism economy on 1.4M people. Lahaina wildfire recovery, native Hawaiian sovereignty, climate adaptation, federal relationships. The Hawaii Communications State at full operational specification.
LGBT marketing is a $20 billion industry. The visible part — rainbow capsules, June campaigns, Pride-float sponsorships — is a fraction of the spend. Here are 50 brands operating across travel, finance, real estate, healthcare, and media that built businesses on LGBT consumers, and the playbook behind why they work.