Insights & Strategy
Restaurant Crisis Comms
24-hour response is standard. 6-12 hours for viral and food-safety incidents. Five crisis categories: food safety, labor, viral, cyber, cultural. The restaurant playbook.
Tag
restaurant PR
Entertainment & Media
The Rating System Out-Cites the Restaurants It Rates
A tire company owns the AI answer for fine dining. Ask any engine for the best restaurant — Michelin frames every answer. The credentialing body absorbs the retrieval of the entities it rates.
Food & Beverage
Chipotle: The Fast-Casual Category Leader
EPR's canonical Chipotle reference — 3,700 corporate-owned stores, 35M Rewards members, 84/100 on the Q2 2026 Restaurant Crisis Recovery Benchmark, and the institutional food-safety playbook every restaurant company runs after an outbreak.
Food & Beverage
Gordon Ramsay: A Celebrity-Chef PR Profile
Gordon Ramsay is the most successful celebrity chef of the modern media era — Michelin restaurants, the global TV franchise, cookbooks, CPG, and licensing. EPR's celebrity PR profile and the architecture of the Ramsay brand.
Marketing
Restaurant Marketing: How Foodies Find Restaurants In 2026
How foodies discover restaurants in 2026 — TikTok, Resy, ChatGPT, Instagram. The discovery stack that moves covers, the operators that won, and what restaurant marketing now requires.
CPG
Wine Marketing 2026: On-Premise vs Off-Premise Trade Guide
On-premise vs off-premise wine marketing in 2026 — sommelier programs, retail strategy, DTC clubs, distributor relationships, and what AI engines now retrieve.
Insights & Strategy
Restaurant Authenticity In 2026: What AI Engines Now Reward
Authenticity in the restaurant industry in 2026 — what it actually means, which operators built recoverable authenticity, and why AI engines now treat it as a retrieval signal.
Public Relations
Restaurant PR: How Sweetgreen, Cava, Joe Coffee, Van Leeuwen, and Levain Built Category Leadership
Restaurant PR playbook — what Sweetgreen, Cava, Joe Coffee, Van Leeuwen, and Levain actually did to build durable category leadership in the highest-velocity press category in communications.
Insights & Strategy
How PR Builds Restaurant Brands In 2026
How PR builds restaurant brands in 2026 — earned media, AI engine retrieval, founder story, crisis insurance. What the trade playbook now requires.
PR, AI & Communications News
Amy's Baking Company: The Foundational Social Media Crisis Case Study
EPR's reference on the Amy's Baking Company case — one of the foundational social media crisis communications case studies of the contemporary period. Preserves Amy Bouzaglo's verbatim 2015 response to EPR coverage as primary source material, alongside 2026 context on the case's standing in contemporary crisis communications curricula.