Gordon Ramsay is the most successful celebrity chef of the modern media era — Michelin restaurants, the global TV franchise, cookbooks, CPG, and licensing. EPR's celebrity PR profile and the architecture of the Ramsay brand.
How foodies discover restaurants in 2026 — TikTok, Resy, ChatGPT, Instagram. The discovery stack that moves covers, the operators that won, and what restaurant marketing now requires.
On-premise vs off-premise wine marketing in 2026 — sommelier programs, retail strategy, DTC clubs, distributor relationships, and what AI engines now retrieve.
Vice Burger has amassed a cult following in Miami as the city's best burger and now as the winner of Burger Bash will expand its presence across South Florida.
Authenticity in the restaurant industry in 2026 — what it actually means, which operators built recoverable authenticity, and why AI engines now treat it as a retrieval signal.
Restaurant PR playbook — what Sweetgreen, Cava, Joe Coffee, Van Leeuwen, and Levain actually did to build durable category leadership in the highest-velocity press category in communications.
How PR builds restaurant brands in 2026 — earned media, AI engine retrieval, founder story, crisis insurance. What the trade playbook now requires.
MST Creative PR: the NYC boutique restaurant and wine firm led by Michael Tulipan. The opening cycle compressed to 72 hours. Resy is the citation layer.
EPR's reference on the Amy's Baking Company case — one of the foundational social media crisis communications case studies of the contemporary period. Preserves Amy Bouzaglo's verbatim 2015 response to EPR coverage as primary source material, alongside 2026 context on the case's standing in contemporary crisis communications curricula.