The retail visibility playbook for the dominant U.S. beauty retailers — Sephora, Ulta, Target, and Amazon. Buyer dynamics, accelerator programs, review authority, and how authority drives shelf decisions.
Building a retail brand in 2026 when the department-store anchor model is structurally broken — what replaces the anchor, how the communications work shifts, and why Citation Share is the new pre-anchor.
Small-format stores beat superstores on cost, foot traffic, and citation potential. Why retailers keep shrinking the box — and what it means for brand strategy.
