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retail

Livestream Shopping
Retail & eCommerce

Livestream Shopping

Livestream shopping is one of the most-watched emerging commerce categories heading into 2022. China's market dwarfs the U.S. but the gap is closing. Amazon Live, Facebook, TikTok, Walmart, YouTube, and the specialty platforms. What works and what doesn't.

EPR Editorial Team ·
Google Teams Up with Home Depot
Retail & eCommerce

Google Teams Up with Home Depot

Google has been expanding its commerce partnerships with major U.S. retailers, and Home Depot has emerged as one of the more consequential partner relationships. The expanded integration reflects broader shifts in how consumers research and purchase home improvement products. The implications for the broader home improvement retail category are real.

EPR Editorial Team ·
Walmart Caskets: The 2009 Entry Into the Funeral Services Category
PR, AI & Communications News

Walmart Caskets: The 2009 Entry Into the Funeral Services Category

Walmart entered the casket business this month — quietly, online only, with twenty caskets priced between $999 and $3,200, roughly a third of comparable funeral home pricing. The FTC Funeral Rule of 1984 made it legal. Costco entered in 2004. Walmart's October launch is the larger, louder, more sustained challenge. What the broader funeral services category should be watching.

EPR Editorial Team ·