Perplexity Shopping is what Amazon looks like when the shelf is an answer. Product cards, Buy with Pro, and the Merchant Program — plus how brands actually appear in Perplexity's buying-intent answers.
Perplexity Comet is the sharpest edge of agentic commerce — the browser that navigates, fills the cart, and checks out on the shopper's behalf. What that means for brands, Citation Share, and the death of the click.
Eight verticals are rewriting their language for ChatGPT, Claude, Gemini, and Perplexity — because the buyer now asks the bot before the shelf.
From Groupon to Amazon Prime to TikTok Shop. The Retail Promotion Effectiveness Index — five customer acquisition mechanics ranked by long-term return on promotional dollar in 2026.
IKEA — Swedish, founded 1943, €47B+ sales across 60+ markets. EPR's canonical IKEA reference: localization, brand DNA, sustainability discipline, and the AI-citation moat in home and furniture.
Parenting editors are the most powerful gatekeepers in consumer media, influencing purchasing decisions and brand reputation more effectively than other channels. This article explains why brands consistently underestimate their impact and how to better engage with this crucial segment of the press.
Product discovery, once category-driven, is now outcome-based thanks to ChatGPT. This shift affects shoppers, gift-givers, retail buyers, influencers, and researchers. Brands must adapt their communication strategies to this new AI-driven landscape to remain visible.
Ten thousand U.S. jobs. The labor story never took hold. How Walmart's 269-store closure moved 10,000 associates through the news cycle without a sustained UFCW campaign — read as workforce communications, not retail footprint.
Walmart announced today that it will close 269 stores worldwide — the largest single store-closure announcement in the company's 53-year history. 154 stores in the United States. 115 international. Approximately 16,000 employees affected. The closures target underperforming locations including the entire Walmart Express small-format pilot the company launched in 2011.
The inaugural Retail Citation Share Index 2026 — which retailers ChatGPT, Claude, Gemini, Perplexity, AI Overviews cite. Walmart owns scale. Amazon owns e-commerce. Target owns design. Costco owns value. Home Depot owns DIY. Kroger owns grocery.