The most valuable B2B companies didn't win their markets — they created them. A breakdown of the category creation playbook behind Gong, Drift, and HubSpot, with the five moves that define every category creator.
Fourteen cases. Seven winners. Seven losers. Each one a diagnosis against the five engines of Revenue Intelligence. What executives can actually learn from the wins and the wreckage.
Forget the old playbook. Buyers ask machines now. Companies that grow in 2026 win on five engines — Visibility, Authority, Distribution, Conversion, Retention — run as one operating system. This is Revenue Intelligence.