Aligned raises $60 million Series B led by PeakSpan Capital for its AI-native digital sales room, used by 70,000 sellers and 1 million buyers per month at Deel, Similarweb, and WordPress.
The most valuable B2B companies didn't win their markets — they created them. A breakdown of the category creation playbook behind Gong, Drift, and HubSpot, with the five moves that define every category creator.
The five engines that actually drive revenue growth — Visibility, Authority, Distribution, Conversion, Retention. Run them as a system, not as departments.
